“E-CUL-TOURS”: Managing Cultural Heritage in Tourism is a Strategic Partnership in Higher Education addressing issues present in Tourism Management master courses linked to Cultural Heritage, as this last is not perceived as a real asset of tourism. This need has been recognized by different European stakeholders that stated in the public consultation "European Tourism of the Future" from the DG Enterprise and Industry, that "the valorisation of cultural heritage sites" is one of the opportunities to exploit to relaunch tourism and employability".
The objective of the present partnership is the development and pilot implementation of an innovative Tourism Module on Managing Cultural Heritage in Tourism (15 ECTS) on a Master level, that will be cross-sectorial and that will accrue skills of the users in the creation of case studies related to specific cultural heritage contexts.
E-CUL-TOURS will deliver 4 main Intellectual Outputs that will accessible to students, teachers but also professional figures active in the field of Cultural Heritage and Tourism. The master module will be built on different phases that will be recognised with 5 ECTS each, having a total of 15 ECTS.